After 16 years running a digital marketing agency and consulting with companies from bootstrapped startups to publicly traded enterprises, I’ve identified the fundamental flaw: If you’re planning for the year in January, you’ve already lost. But more importantly, I’ve developed a framework that fixes it.
This was always a harder task for small businesses, which tend to operate on razor-thin margins anyway. By the end of 2024, less than half of small businesses surveyed by the Fed were profitable, meaning the capacity to absorb costs was low. And because 48% of all small employer firms sourced at least some of their inputs from outside the U.S., many found they had little choice but to adjust their pricing.
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